To succeed, your marketing strategy will need to be tailored to each target market.
You'll need to appreciate the traditions, culture and legislation of the countries you are trading with to exploit your exporting efforts. For more information, see the page in this guide on working effectively with different cultures.
Customisation of your marketing activities is essential if there are cultural differences affecting the consumption of your product.
You should consider:
Non-specialist research can be conducted in-house but you will need to be clear about the data you require. You will also need to set a realistic budget to cover the necessary costs.
Alternatively you could delegate the research to local agencies to save money. Local market research agencies have direct access to your potential customers. However, you should carefully consider the reputation of the agency.
The UK Trade & Investment Accessing International Markets programme can provide support and help in planning your entry into new overseas markets. Find out about growing your business internationally on the UK Trade & investment website.
020 7215 8000
Department for International Trade