Here's how I kept my business profitable by exporting my products abroad (Flash video)

Here's how I kept my business profitable by exporting my products abroad (Flash video)

RC2 is US-owned and part of the RC2 Corporation, a leading designer, producer and marketer of innovative, high-quality toys, collectibles, and infant and toddler products. The European business is led by Managing Director - Sales and Marketing, Clive Wooster and Managing Director - Finance and Operations, Damien Weight and employs 53 staff in Exeter.

RC2 has been particularly successful in recent years and turnover increased by 20 per cent in 2008 as the business introduced new product lines and expanded further into Europe. Sales growth in mainland Europe (excluding the UK) was 50 per cent.

Subjects covered in this guide


Clive Wooster and Damien Weight
RC2 Corporation
Clive and Damien's top tips:

  • "Do lots of research and choose your target regions carefully."
  • "Spend time in the region asking partners and retailers what they would like to see from you."
  • "Adapt your product range for each country."
  • "Hire a high quality local manager who is prepared to work as a lone wolf at the start."
  • "Be prepared for the long haul - it won 't happen overnight."
  • "Keep local support staff fully briefed on what the objectives are and how things are progressing"
  • "Maintain motivation."

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Developed with:
Department for International Trade