Intellectual property: the basics

Trade marks

Trade marks set apart your products and services as different from other suppliers. They can be signs, logos, words and names, and there are rules on what can and cannot be registered as a trade mark. Trade marks are highly valuable and can be a major influence on your marketing and your recognition in the market place.

It's important to protect your own trade marks and also to avoid infringing those of other users. For more information, see our guide on how to use trade marks in your business.

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Intellectual Property Office