There are some words and expressions that you can't use in a business name unless you have official permission. These are words that might give a false impression about your business. They are known as sensitive words.
The rules about sensitive words apply to all types of businesses and fall into five main groups:
|Type of expression||Examples|
|Words that suggest your business is of national importance or status||British, National, International, European|
|Words that suggest a special status||Association, Authority, Chartered, Council, Institute, Society|
|Words that suggest a particular function||Charity, Insurance, Register, Trust|
|Words that suggest a specialised activity||Health Centre|
|Words that suggest connections with government or royalty||Parliament, Government, Royal, Queen, Prince|
These guidelines provide a basic summary of sensitive words. You can find further details on company names in our guide on the rules for naming your limited company or limited liability partnership (LLP).
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