People operating as sole traders or in general partnerships can trade under their own names, or choose a different business name.
If you decide to use a business name, it must not:
If you register a limited partnership you must include either 'Limited Partnership' or 'LP' (or their Welsh equivalent if registered you are in Wales) at the end of your business name.
For more information, see our guide on rules for naming your limited company or limited liability partnership (LLP). Alternatively, you can contact the Companies House Contact Centre on Tel 0845 604 88 88 for a copy.
Before using your chosen name, check that it isn't already being used.
If a sole trader at the other end of the country is using it, there may not be a problem. However, if another local business, company or national firm is using it, you should choose a different name.
If you're in any doubt about your business name, get expert advice from your local Venture Labs.
0303 1234 500