Here's how I started a business during an economic downturn (Flash video)

Here's how I started a business during an economic downturn (Flash video)

Siggi sold his first collection of hats to Harvey Nichols in 1982 and was soon supplying boutiques and department stores with hats on a wholesale basis. In 2000, he opened a shop in West London to develop the retail side of his business. Siggi Hats has remained a small but flexible business - Siggi sees flexibility as key to survival during an economic downturn.

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Siggi Hesbacher
Siggi Hats
Siggi's top tips:

  • "Work out your business plan and budgets carefully - you need to be sure to get through the starting up period."
  • "Be certain about your target market. Do research as to who your customers are going to be and find out who your competitors are. See what you can do differently and better."
  • "Have confidence in your product or services."

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