When market and employment conditions are uncertain, starting your own business may be an option worth examining.
In an economic downturn, overall economic activity decreases. As a result, businesses could experience falling sales, cashflow problems, employment freezes or redundancies. However, in such a climate there are also opportunities to be exploited.
This guide looks at how, by choosing the right type of business and conducting it in the right way, your business could thrive when economic conditions are tough. It looks at the key factors that can help you successfully start up and run a business during a period of economic volatility, and shows you how a well-thought out business idea, proper sourcing of finance and good business planning can ensure that your business has the best chance of success.