It's easy to assume that customers who spend the most money on your goods or services are also your most valuable. But that's not always the case. There are other factors you should consider, like:
This tool will take less than 5 minutes to complete and can help you maximise your profit by identifying your most valuable customers. It will help you analyse the behaviour of an individual customer compared with your estimate of an average customer.
At the end you'll get an appraisal and summary of that customer's value to your business.
The Chartered Institute of Marketing