Launched by the Prime Minister on 23 January, the campaign is a partnership between private enterprise and Government to highlight support for start-ups and growing businesses.
The campaign wants to encourage people to start a business, employ more staff, or start exporting to make 2012 the "year of enterprise". It's predicted that the next generation of SMEs will create 70,000 jobs over the coming 12 months.
Everyone featured in the campaign is a real life small business owner whose firm is thriving despite the challenging economic times. They come from a wide range of backgrounds, but each has a real, inspiring story of how they turned their passion into their livelihood.
The campaign will also highlight top tools available from BusinessLink, StartUp Britain and a wide range of partners.
'Business in You' runs nationwide for the duration of the Olympic year 2012 which is a unique moment for the UK on the global stage. Each month will focus on a different theme will spotlight key business support products.