Here's how developing a new product benefited my business

Here's how developing a new product benefited my business

WOW Toys was formed in 1997 by toy maker Nadim Ednan-Laperouse and is based in Fulham, London. The company designs and supplies multi functional toys that don't need batteries for children aged 0-5 years. They currently sell to over 400 retail outlets in the UK and export their products to 36 countries around the world.

Here Nadim talks about the value of new product development, and how it has benefited his business.

Subjects covered in this guide


Nadim Ednan-Laperouse
WOW Toys
Nadim's top tips:

  • "Never be afraid of the seemingly unknown. Dream the future and then reach out to grasp it with both hands!"
  • "You must have a plan and a clear timeline of the events/decisions that you need to make from beginning to end."
  • "New product development demands financing and not only is it necessary to have the cash, but also to understand the expected return on investment."

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