Before you even consider floating your business, you need to determine whether it is suitable and ready for life on a public market.
Investors will only be interested in buying shares in companies that have secure earning streams and strong growth prospects. They will look for a good rate of return on any investment but will require a higher rate of return from an unproven, smaller business than from a large established company to compensate for the greater risks involved.
It is harder to guarantee a successful investment in companies new to the market. Smaller companies are more likely to suffer should market or financial conditions change - making investment in them risky.
You will need to consider whether your business can deliver that rate of return. You should ask yourself whether:
If you feel your business is not at the right stage of development or will not be able to meet investor expectations of growth, you may want to consider other financing options.